Posts tagged music industry
Finding Investment for your Music – Endorsements, Music Grants and More
Mar 5th
I have just uploaded a Lens at squidoo.com about finding Investment for your Music. I talk about the various options available to funding your Music Career. To check it out please visit Music Investments Article
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Why you should indentify 3 selling points to Promote and sell Your Music
Mar 3rd
I have a little saying that i say to most Band’s “it’s about time your turned your Band into a Brand”, although i’m not directly writing this article about branding your Band, it does come under the same bracket. From when you walk past a product on the shelf in Asda to driving past a billboard on the M3, they all you use the same principles to get your juices flowing. Every product or service that is advertised identifies 3 selling points for that product and it should be the same for your Music. Most people who read an advertisement will make a decision on that product or service within 10 seconds, if they haven’t identified keywords that interests them in a product they will most likely put it back on the shelf. If you think of your Music as a product you will start to see how advertising your Music properly is important, by identifying 3 selling points about your Music that will grab the reader within 10 seconds you will more than likely generate more interest. The Human mind is very curious so make full use of this fact!
Please note, Rock Links is a free resource and we don’t offer any form of membership. Please show your support for Rock Links by taking the time to check out our below sponsors. Article Continued below Video.
So how do you identify selling points?
Selling points are everywhere, back in 2008 Rock Links was awarded an Innovation and Entrepreneurial Business award, so one of our key selling points is “The Award Winning Rock Links”, maybe your Music has won an award? Maybe you won a talent contest?
I happen to know a few all Lesbian girl Bands, imagine walking past a poster with the words “Band name! The all Lesbian Girl Band”. It provokes interest to read more!
Have you been featured on a National or Local Radio Station? In my local area we have Heart FM, although i don’t think they actually play Unsigned Acts i’m sure other local Radio Stations do, so again “Band Name! As featured on Radio FM”.
Maybe your age is a key factor? Maybe you under 16? Maybe your over 60? Again this provokes interest.
Maybe your a Country/Electronic/Funky/Banjo Playing act? Now that i would like to see!
Other key selling Points
Genre style, Size (maybe you have 8 Band members), fashion, bizarre instruments used, connection with a charity, jedward hairstyles, Free Music, Cover Songs, Endorsements, maybe your all born in the same city / town? (people love to support local people), basically anything that sets you apart from the rest that people can relate to or would want to know more about.
Please note, Rock Links is a free resource and we don’t offer any form of membership. Please show your support for Rock Links by taking the time to check out our below sponsors. Article Continued below Video.
Once you have identified your key selling points, make sure they are the first thing anyone reads, your Myspace, Website, Press Releases, Artwork, Posters, Facebook, Twitter, i’m sure your getting the picture. Like i have previously said, you have about 10 seconds to ‘catch’ the persons attention, choose your selling points wisely and the rewards will be more interest in your Music, it’s guaranteed and has been used by marketers since the first roman sandal hit the south coast!
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RnB star Shola Ama confirmed for the Judging Panel for Live and Unsigned Festival
Feb 24th
RnB mega star Shola Ama has just confirmed her place on the judging panel at the Live and Unsigned Festival!
Billed as one of Britain’s most successful RnB artists, Shola will be taking her place on the judging panel in July and casting her eye over some of the UK’s best unsigned talent. The London based singers debut album Much Love sold over one million copies and she enjoyed chart success with the top five singles You Might Need Somebody and You’re The One I Love.
The culmination of her critical and commercial success resulted in four MOBO nominations with Shola going on to collect two awards for Best Newcomer and Best RnB. She also impressed the industry and her fans when she was nominated for two Brit awards, taking home the title of Best British Female.
Amongst her many achievements within the music industry, Shola has collaborated on the Glamma Kid single Taboo, reworking the Sade classic to make it her own and scoring her another top ten single. She released her sophomore album, the critically acclaimed In Return, co-writing 11 of the 16 tracks with a host of international writers and producers. She’s worked with legendary names like Darkchild, Babyface, Stargate, Ali Shaheed Muhhammed, Angie Stone and Shaun Labelle. Her single Imagine remixed by Asylum, went on to become one of the biggest club singles of the noughties. Shola co-wrote her third album, Supersonic, which is one of her most personal works to date. Chris Grayston, Events Director of Live and Unsigned, commented, It’s very exciting to have one of the UK’s best RnB acts involved in the competition. She’s had huge chart success, spent years in the studio and knows exactly what it’s like to be in the spotlight. I’m confident that her appearance on the judging panel will be popular! I’m sure most of the acts in the Urban category of the competition will want to ask her lots of questions!
Shola is now back in the studio once again, writing tracks for her fourth studio album, due for release on independent label Dirty Canvas. The new single DJ Play has already received great reviews and lots of airplay! And of course, watch out for her at the Live and Unsigned Festival!
Get Signed LIVE! helping Bands make money out of their Music
Jan 8th
Get Signed LIVE!
Get Signed LIVE! is a new event launched to help aspiring bands, artists and DJs make money out of their music. The event will help them navigate the complex world of the music business, avoid the pitfalls and set themselves on the path to success.
The Event uses a combination of Expo, Workshops and a Live Stage, with the expo featuring services such as Recording, Mastering, Pressing, Artwork, and Tour Vans to name but a few. Speakers include: Adam Sieff (Global Head of A&R, SellaBand and Industry guru), Ian Clifford (MD, Mumbo Jumbo Management & Author of How to Make it in Music) and Leonard Lowy (Leonard Lowy Solicitors and Founder of the Musicians Clinic).
The Live stage offers a chance to see some of the latest break through acts to hit the Music scene and of course the opportunity for Bands to showcase their Music ability.
The event is set for 22-23 of May at the Old Truman Brewery on Brick Lane, in the heart of London’s creative community.
Show founder Toby Duckworth said, “Young musicians need advice. Get Signed LIVE! delivers just that. The event offers everything up and coming acts need to develop and kick-start their careers. It brings bands, artists and DJs closer to realising their full potential in an inspiring atmosphere mixing creativity and education with all the services emerging music makers need; it bridges the gap between artist and service provider”
Tickets for Get Signed LIVE! are available from the end of February. Maximum price per person will be £20 and there will be special offers and giveaways running up to the opening.
Want to meet new business, speak or sponsor? Call the GSL! team on 020 7300 7317
Want to visit? Register your interest by e-mailing visit@getsignedlive.com
Contact:
Swink Productions Ltd
0207 300 7316
www.getsignedlive.com
