I have a little saying that i say to most Band’s “it’s about time your turned your Band into a Brand”, although i’m not directly writing this article about branding your Band, it does come under the same bracket. From when you walk past a product on the shelf in Asda to driving past a billboard on the M3, they all you use the same principles to get your juices flowing. Every product or service that is advertised identifies 3 selling points for that product and it should be the same for your Music. Most people who read an advertisement will make a decision on that product or service within 10 seconds, if they haven’t identified keywords that interests them in a product they will most likely put it back on the shelf. If you think of your Music as a product you will start to see how advertising your Music properly is important, by identifying 3 selling points about your Music that will grab the reader within 10 seconds you will more than likely generate more interest. The Human mind is very curious so make full use of this fact!

So how do you identify selling points?
Selling points are everywhere, back in 2008 Rock Links was awarded an Innovation and Entrepreneurial Business award, so one of our key selling points is “The Award Winning Rock Links”, maybe your Music has won an award? Maybe you won a talent contest?

I happen to know a few all Lesbian girl Bands, imagine walking past a poster with the words “Band name! The all Lesbian Girl Band”. It provokes interest to read more!

Have you been featured on a National or Local Radio Station? In my local area we have Heart FM, although i don’t think they actually play Unsigned Acts i’m sure other local Radio Stations do, so again “Band Name! As featured on Radio FM”.

Maybe your age is a key factor? Maybe you under 16? Maybe your over 60? Again this provokes interest.

Maybe your a Country/Electronic/Funky/Banjo Playing act? Now that i would like to see!

Other key selling Points
Genre style, Size (maybe you have 8 Band members), fashion, bizarre instruments used, connection with a charity, jedward hairstyles, Free Music, Cover Songs, Endorsements, maybe your all born in the same city / town? (people love to support local people), basically anything that sets you apart from the rest that people can relate to or would want to know more about.

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Once you have identified your key selling points, make sure they are the first thing anyone reads, your Myspace, Website, Press Releases, Artwork, Posters, Facebook, Twitter, i’m sure your getting the picture. Like i have previously said, you have about 10 seconds to ‘catch’ the persons attention, choose your selling points wisely and the rewards will be more interest in your Music, it’s guaranteed and has been used by marketers since the first roman sandal hit the south coast!

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